What do event planners do?

Many people ask this question. Some do not quite understand what event planners do or how they can possibly fit into their budget. Though planning is exciting, fun, and creative, there are many other logistics and critical thinking that are the very backbone of each successful event. There are many points in the timeline when one could realize they need an event planner. No matter what the event, there are advantages that make the money well spent.

Corporate events involve a wide spectrum. There could be a premier, fashion show, gala, holiday party, wrap party...the list can go on and on. If certain clients were utilizing an event for marketing purposes and/or profit, one great advantage in hiring an event planner would be their understanding of the event marketing industry and how it can affect the business. Knowing the perfect venue, knowing the target market, budget management, design ideas, what time of the year to throw it, sponsorships, etc. are all aspects that an event planner can help with. Their information and research can be very beneficial with profits and awareness.

Event planners can also help with social events in many ways. An extra person when brainstorming for theme ideas and color scheme is always helpful. As they say, "Two brains are better than one." With social events, clients are emotionally attached to the events they throw because it is usually a momentous milestone in their lives or their families' lives. An event planner can be a wonderful source that can stay calm and collected during the event.

No matter what type of event is being planned, an event planner can be incredibly useful. When there are many budget expectations, an event planner can keep you on track to make sure that all elements that make up the budget are within reach. They can also inform you on your local average spending amounts for a particular event in your area.

All event planners should have a plethora of vendor contacts and act as a liaison between a client and a vendor. They can refer their vendors with confidence that they will be the professionals that can make an event spectacular. They can also do the research to help find out if the vendor you know and want to work with is reputable.

Event planners are not here to tell you what to do or how to think. They are simply here for guidance, advice, troubleshooting, and logistics. An average event can take over 250 hours to plan. Many don't have that kind of time, but still want their events to be amazing. It's imperative that there be someone that can dedicate that much time to an event that has tremendous value.